THE UFIT WAY: UFIT Health and Fitness Celebrates A Decade with New Rebrand, Digital Transformation and UFIT Hubs

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UFIT was founded in 2011

UFIT Health and Fitness (UFIT), Singapore’s largest independently owned fitness community, celebrates a decade of success with a recommitment to their core beliefs, the consolidation of the outlets into three integrated health and fitness hubs, and UFIT’s ongoing digital transformation. This signifies UFIT’s growth and focus as they move towards providing a higher- quality holistic service for a personalised health experience. 

UFIT’s purpose is to ignite and strengthen the greatness in everyone, and ultimately, to celebrate the journey with each individual. Every member will receive a health consultation to mark a starting point and set goals. After which, clients will be prescribed the best course for each individual – be it a personal trainer, physio, group classes, a personal nutrition plan or a combination of all these services to suit. 

Will Skinner, CEO of UFIT

Will Skinner, CEO at UFIT, says, “After nearly a decade in Singapore, UFIT is at a crossroads where we take stock of where we are and what we need to do to move forward into the new era. Whether it be our clients or our staff, we are creating the very best environment for all those that step through the doors when it comes to achieving results. Our redefined vision and purpose statements are what has led us to make these changes, and these will continue to be the cornerstones of every decision we make going forward.” 

New Hubs 

Committed to offering a high quality, holistic, integrated service, UFIT will be consolidating into integrated Hubs with the first-ever UFIT Hub at 21 Club Street. The integrated Hub will be a one-stop destination for Health and Fitness and will unite UFIT’s core offerings of Personal Training, Group Exercise, Physiotherapy and Nutrition under one roof. Alongside these offerings, the Hubs will also provide clients with access to Sports Medicine, health testing and an indoor-open floor studio. 

Enhancing the entire end to end fitness journey, the Club Street Hub will also see the opening of Burn, a restaurant with a carefully curated food and beverage menu. Burn will feature a wood-fired oven for grilled meats and pizza, salads that will be chargeable by weight, and kombucha on tap. 

UFIT Club Street lobby artistic impression

The Club Street outlet will be the first of three Hubs that UFIT operates. This destination will see the merging of UFIT’s iconic Amoy Street location, the Clinic at Raffles Quay, and the personal training arm of UFIT’s Tanjong Pagar site. 

Two further Hubs have been created at existing sites at Orchard, linking up UFIT Orchard and UFIT Clinic Orchard, and in the West with UFIT One-North and UFIT Clinic One-North. 

UFIT’s Digital Transformation 

With the integrated Hubs, UFIT will be optimised for data collection to better aid members’ fitness journeys. UFIT will have a bespoke Online Coaching platform that will enable UFIT trainers and professionals to better guide and influence clients on their fitness journey, as well as tools such as full-body scanners and health and performance screenings. Using the data collected, trainers will be able to advise clients better, giving them more individual insights on their clients, and allowing them to better tailor the offerings. 

Furthermore, UFIT will begin offering a credit-based system on their app, enabling clients to purchase credits directly via the app and redeemed across any classes in the Group Training portfolio, including outdoor Bootcamps and Indoor classes at the Club Street studio. 

“As we move to integrate our services under one roof, we want to showcase the best that UFIT has to offer and help create the right environment for our team to ‘Ignite their client’s Greatness!’”, said Dean Ahmad, COO and Co-Founder of UFIT. 

UFIT was founded in 2011 in Singapore with one personal training gym on Amoy Street, and quickly expanded to become the country’s largest independently owned fitness community. The business is multi-award winning and offers Personal Training, indoor and outdoor Group Training, Physiotherapy and sports rehabilitation related services, and Nutrition alongside its other businesses, Youth Academy, Retreats, Education and Corporate Performance. 

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