A new community landmark redefining the running experience in the region
Built for runners, designed for community – a hub for performance and lifestyle that makes running social, accessible, and inspiring.
New Balance opened the first-ever Run Hub in Southeast Asia last month in Suria KLCC (site of the iconic KLCC Twin Towers) in the heart of Kuala Lumpur. The Run Hub stands as a landmark for the region’s running culture – a space that celebrates movement, community, and the stories that bring running together.
Following the success of New Balance’s Run Hubs in Japan and China, the Malaysia edition brings the same ethos to Southeast Asia: a space designed to support runners both in motion and in mindset. Built around connection, performance, and accessibility, the Run Hub combines functionality with community – creating a home for running culture in the city.
“We are proud to bring this concept to Malaysia, a country rich in diversity and passion, and to Kuala Lumpur – a city whose running community continues to thrive,” said Brittany Melrose, Regional Head of Running & Sports Marketing, APAC & MEAI, New Balance. “Our hope is that this space becomes a beacon for runners of all levels, encouraging you to push boundaries while staying true to your own path.”
A Hub For Every Runner
The New Balance Run Hub KLCC serves as a one-stop destination designed to bring together everything needed to gear up, train and engage with the running community. Runners can drop by before a run to store their belongings, or loan a pair of New Balance performance shoes for a running session around KLCC Park or the city. Inside, a 3D foot scanning station offers detailed insights into each runner’s unique stride, with our in-store specialists recommending the most suitable shoe models for an optimal fit.
Every detail of the hub has been thoughtfully designed – open, intuitive, and welcoming. The layout encourages easy flow between preparation and connection, reflecting New Balance’s belief that running is as much about people as it is performance.
Through its blend of intentional design and meaningful function, the Run Hub becomes more than a pit stop – a space that evolves with the community it serves. A place where every runner, regardless of pace or experience, can feel supported, inspired, and part of something greater.
Always-On Experiences at the Run Hub
The New Balance Run Hub is open to welcome runners by offering services and experiences that make running more accessible, personalised, and inspiring.
| Category | Details |
| Bag Storage | Enjoy secure storage for your belongings while you head out for a city run or around KLCC Park.* |
| Always-On Shoe Trial | Selected running footwear models are available for loan daily, offering runners the opportunity to experience them during their regular training or runs.* |
| Foot Scanning & Fit Guidance | 3D foot scanning to help runners discover their ideal fit, followed by recommendations on the most suitable shoe model. |
*Terms and conditions apply.
Whether you’re training for your next race or taking your first stride, the Run Hub is a space that celebrates the journey – every step, every pace, every stride.
Location Name: New Balance Run Hub, Suria KLCC
Address: Lot 153-155, First Floor, Suria KLCC, Kuala Lumpur City Centre, 50088 Kuala Lumpur.
Time: Open daily, 10:00AM – 10:00PM
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This article is licensed under a Creative Commons Attribution-ShareAlike 4.0 International license. Quote source: https://www.asiafitnesstoday.com/new-balance-opens-first-run-hub-in-southeast-asia-at-suria-klcc-malaysia/