The press conference “Beyond Greatness: From Inspiration to Impact” was held on 23 June 2026 at the Hyatt Regency KL Midtown in Kuala Lumpur, organised by AISEE Life. The event brought together media representatives, corporate leaders, academics, and community stakeholders to officially launch the Beyond Greatness initiative and announce several collaborations.
The event opened with a welcome address by YM Sharifah Wani Jamalullail, Director of AISEE Life, who highlighted the importance of encouraging positive change through resilience, personal development, and community engagement.
The official opening ceremony was officiated by Yang Berbahagia Datuk Seri Prof. Adjung Dr. Abdul Fattah bin Haji Abdullah, President of ANGKASA and President of the ASEAN Co-operative Organization (ACO). During his speech, he emphasised the importance of collaboration and knowledge sharing in addressing social challenges and supporting sustainable community development.
One of the key announcements of the event was the collaboration between AISEE Life and Dato’ Seri Datuk Wira Dr. Lee Chong Wei. This partnership marked the official launch of the Beyond Greatness initiative, which aims to inspire individuals through stories of perseverance, humility, and personal growth.
Malaysian badminton legend and Olympic silver medallist Datuk Seri Lee Chong Wei will headline Beyond Greatness this October, an inspirational live talk aimed at empowering Malaysians through stories of resilience, perseverance and personal growth.
Another important moment was the signing ceremony between AISEE Life and ANGKASA, establishing a strategic partnership focused on education, leadership development, skills training, employment opportunities, and social inclusion.
The themes discussed during the conference were closely related to the values promoted by Go International Group and its media platform, AFitnessToday.com. Through its content, events, and community initiatives, AFitnessToday regularly highlights topics related to health, well-being, resilience, and positive social impact. The event demonstrated how strategic partnerships and media platforms can be used to raise awareness, encourage community engagement, and promote meaningful social change.
Overall, the conference highlighted the importance of collaboration, leadership, and social responsibility in creating long-term positive impact within communities.
About the upcoming event, Beyond Greatness
Beyond Greatness will make a debut in October 2026 and audiences will have the opportunity to hear firsthand lessons from Dato’ Seri Datuk Wira Dr. Lee Chong Wei on his personal and professional journey, including the challenges he overcame, the values that guided him and the mindset that helped shape his success. The event will offer participants a rare opportunity to gain insights from one of Malaysia’s most admired sporting figures, exploring themes of perseverance, leadership, purpose and overcoming adversity.
“I am honoured to be part of Beyond Greatness and to collaborate with organisations that share a commitment to empowering individuals and creating positive impact,” said Datuk Seri Lee Chong Wei.
“Throughout my journey, I have learnt that success is not defined solely by achievements, but by the resilience we build through challenges and the lives we inspire along the way. I hope this initiative will encourage more Malaysians to believe in themselves, embrace challenges and continue striving to become the best version of themselves.”
(From left to right) Ms. Cisee Tan, Brand Expansion & Strategic Partnership Director of AISEE LIFE; YBhg. Datuk Seri Prof. Adjung Dr. Abdul Fattah bin Haji Abdullah, President of the ASEAN Co-operative Organization (ACO) and President of Angkatan Koperasi Kebangsaan Malaysia Berhad (ANGKASA); Datuk Seri Lee Chong Wei and Datin Seri Wong Mew Choo, Brand Ambassador of iMishang
Supported by ACO and organised by Pluotos Entertainment Sdn Bhd with Softac Sdn Bhd as co-organiser, Beyond Greatness: From Inspiration to Impact serves as a catalyst for meaningful conversations around personal growth, leadership and community empowerment.
Tickets for the first-ever Beyond Greatness Inspirational Live Talk will go on sale from 1 July 2026. Priced at RM369, each ticket includes a premium skincare and wellness package valued at RM924, featuring a curated selection of skincare products delivered directly to attendees’ homes and a facial treatment voucher worth RM598.
The bundled offering reflects AISEE LIFE’s commitment to promoting both personal growth and holistic wellbeing, providing attendees with value that extends beyond the event experience.
For further details regarding the Beyond Greatness Inspirational Live Talk, please visit the website.
All photos supplied.
Like this?
SHARE IT!
