Image: AFA Community CEO, Samuel Siew (left) and Youth and Sports Minister, YB Hannah Yeoh (right) at the launch of AFA Superapp in Kuala Lumpur last week.
AFA Community Sdn. Bhd is championing the digitalisation of sporting activities in Malaysia with the introduction of its new AFA Superapp — a sports community platform that lets users create and find activities, manage RSVPs in groups, book venues and pay seamlessly, earn loyalty points and redeem rewards, and enjoy deals from partners — all at their fingertips.
This effort to digitalise sports supports the core strategies that the Youth & Sports Ministry of Malaysia (KBS) and the National Sports Institute of Malaysia (ISN) have mapped out in order to make Malaysia an active nation by 2023. Co-developed by SegWitz, the AFA superapp says it has signed on more than 150,000 users as of March 2023, booked over 500,000 hours played across 90 sports venues in 11 Malaysian states from Kuala Lumpur to Selangor, Johor, Malacca, Penang, Terengganu, Kelantan, Perak, Kedah, Sabah and Sarawak and will continue to progressively establish a wider presence across the nation in the coming months.
Samuel Siew, CEO of AFA Community said, “Everyone enjoys playing sports with their families, friends, and colleagues. However, coordinating RSVPs involving large groups can always be a hassle, not to mention the tedious payment-splitting routine at the end of each session. With AFA Superapp, we want to transform the way Malaysians play sports — our goal is to provide a seamless and enjoyable way for individuals to discover and organize group sports activities, classes, and events nearby. Users can also connect with others who share similar interests to play the sports they love together”.
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