Lazada partners with the Paralympic Council of Malaysia to promote inclusivity and sports for all

Kuala Lumpur, 16 June 2023 – In a significant move to promote a healthy lifestyle and raise awareness for athletes with disabilities, Southeast Asia’s pioneer eCommerce platform, Lazada is proud to announce the participation of the Paralympic Council Malaysia (PCM) in the Malaysian leg of the Lazada Run. Over 30 talented and celebrated Para-Sports athletes representing the three major disability categories of the Paralympic Sports, i.e. physical, visual and intellectual disabilities will be participating in a special 1km route, which will be flagged off by YB Hannah Yeoh, Minister of Youth and Sports; demonstrating the event’s commitment to inclusivity and support for athletes with disabilities.

YB Hannah Yeoh said the Lazada Run will promote fitness and empower individuals to embrace an active lifestyle. “By joining forces with Lazada to promote a healthy lifestyle, we are not only celebrating Paralympic Council Malaysia’s participation, but also demonstrating our commitment to athletes with disabilities. As the Minister of Youth and Sports, I believe that all individuals should have access to sports, and this event is an example of bringing together people of different backgrounds”.

YB Hannah Yeoh signs the Lazada Run tee, marking her participation and support in promoting sports for all

To further show support for our Paralympians, Lazada will also be presenting a donation to the Paralympic Council Malaysia during the event. This momentous occasion will be witnessed by YB Hannah Yeoh, highlighting the shared goal of promoting sports among disabled individuals and expressing support for PCM’s initiatives and efforts, especially in their mission to secure more gold medals during Paris 2024 Paralympic Games under the TambahEMAS crowd-funding initiative.

Dato’ Sri Megat D. Shahriman, President PCM and First Admiral Dato’ Subramaniam Raman Nair (R), Secretary-General of PCM highlighted how sports serve as a unifying force that helps us recognise, celebrate, and embrace our differences. “Events like Lazada Run remind us that individuals with disabilities have the right to participate in sports. Our participation goes beyond demonstrating unwavering support for athletes with disabilities; it aims to raise awareness and highlight the importance of uplifting Paralympics, showcasing the remarkable abilities of our thirty talented athletes.” Both thanked the corporate sector for their support of the Paralympic Movement and understanding of the needs of 15% of the population worldwide categorised as persons with disabilities (#WeThe15).

The Lazada Run is a first-of-its-kind regional running event to be organised by an eCommerce platform, aiming to inspire and empower local consumers to add fitness to their lives. The running event will tour over six Southeast Asian cities, kicking off in Ho Chi Minh on 23 April 2023, followed by Jakarta, Bangkok, Manila, and Kuala Lumpur, before finishing in Singapore on 23 July 2023. Lazada Run presents an interactive opportunity for customers and runners to engage with a variety of their favourite brands cross-categories including Sports, Fashion, Beauty, Electronics, and more, all of which will be brought to life in fun and engaging Experiential Zones

The Malaysian leg of the Lazada Run will take place on Sunday, 16 July 2023, from 3.30 am to 10.00 am, at Persiaran Flora, Cyberjaya. It features three race categories – 5km (for both kids and adults), 10km, and 21km, with over RM20,000 in cash prizes to be won. All Finishers who complete the run will also receive a medal. First place finishers for both male and female runners in the 10km and 21km Open Categories will receive an opportunity to be flown to Singapore for the Lazada Run finale on 23 July 2023, where they will compete with other winners from the other five cities for the title of ‘Ultimate Winner’.

Apart from this, there will also be a Kid’s Dash for younger runners, as well as an optional Cart Dash, in which all Finishers can take part in. For just RM30, Finishers can take part in a 30-meter sprint, where they can grab as many prize boxes in 20 seconds. These boxes contain amazing prizes ranging from discounts to vouchers, exciting offers, and freebies from Lazada and Lazada Run brand partners.

After completing their run, runners can make their way to the Lazada Village to enjoy food, drinks, games, and access exclusive deals. The public may also enjoy the fun activities and carnival festivities at the Lazada Village on 16 July 2023 from 7.00 am – 10.00 am.

Tickets for the Lazada Run can be purchased directly through the Lazada app – just click on the ‘Lazada Run’ icon on the ‘Home’ tab or type ‘Lazada Run’ in the search field. Tickets for the Lazada Run are priced as follows:

5km Kids5km Adults10km Competitive21km Competitive

Participants in the Lazada Run must be 13 years of age or older, while participants in the 5km Kids category must be within the ages of 4 – 12 years old. Apparel for the Lazada Run is sponsored exclusively by PUMA.

Hurry up, get your tickets on the Lazada app, and start training for the Lazada Run! Click here to register and find out more.

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