In an effort to deliver the best possible running experience to all runners, for the first time AXA introduced the half marathon (21km) category, in addition to the 12km, 6km and virtual run category.
Emmanuel Nivet, CEO of AXA, commented, “Aside from providing runners a more challenging and competitive category, what lies stronger than ever is our commitment to help build a more sustainable society.”
Participating runners were empowered to show their support by selecting from 5 different T-shirt colours representing their preferred social cause and NGO:
“By working with 5 NGO partners for AXA Hearts in Action Run 2019, we strive to drive social inclusion, protect the environment and children, and promote health risk prevention to build a sustainable community. We are truly humbled to receive strong support from both new and returning runners who have given us the opportunity to bring positive changes to the community, without which AXA Hearts in Action Run would not be the event that it is today,” Emmanuel added.
Over the past five years, AXA Hearts in Action Run had successfully attracted around 20,000 runners and contributed over half a million to WWF-Malaysia, World Vision Malaysia, National Kidney Foundation of Malaysia, National Cancer Society Malaysia and Yayasan Jantung Malaysia. The contribution had helped to support the following initiatives:
National Kidney Foundation: to aid 500 dialysis sessions for patients at 28 dialysis centres nationwide
World Vision Malaysia: contributed to Community Development Programme in Mukim Tulid and Mukim Tatalaan and helped over 2,500 people in 10 villages
Yayasan Jantung Negara: to support health screening programmes and health talks to educate Malaysians at rural areas such as Tumpat and Labis.
More information on AXA Hearts in Action:
AXA Hearts in Action Run is organised annually in association with AXA Hearts in Action Corporate Responsibility Programme-a global CR programme introduced in 1991 for employees to carry out volunteering activities in the form of giving time, sharing skills and raising funds.
AXA is committed to promote Corporate Responsibility as a continuous, year-long agenda. Earlier this month, the Company had organised Corporate Responsibility Week with various activities such as blood donation, health screening, grocery and reusable sanitary pad donation drive to raise awareness and advocate the importance of health, wellness, education and social welfare among its staff and community.
Close to RM10,000 worth of groceries and reusable sanitary pads were contributed respectively to 4 charity homes and orang asli community living in Banting. In August, AXA will be visiting the orang asli community at SK (Asli) Bukit Kemandol K9, Banting to conduct the Menstrual Hygiene Management Programme in collaboration with Athena Empowers, an impact-driven company that manufactures reusable and eco-friendly sanitary products.