Post-COVID workouts get appy – 200% year on year growth as virus changes mums health habits

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The Healthy Mummy community has lost collectively over 3 million kilo’s in the last 10 years
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New CLASS In-App Workouts On Monday, Wednesday And Friday’s at 11:00am

Australian mums have rushed to download workout apps that feature real people and habit-changing support rather than risk visiting gyms during the pandemic.

On the 10th anniversary of The Healthy Mummy, a national online community of over 1.5 million mums, has over 100,000 members using a new inclusive fitness app that features real mums leading fitness workouts and health advice.

“The pandemic and lockdowns have shown us that mums all over Australia and the world (especially those in Melbourne right now), are keen for the accessible augmented reality experience our new app delivers,” says The Healthy Mummy founder Rhian Allen.

“As part of our 10th birthday and new app relaunch, we have been busy building a new part of the app which is in-app Class workouts! It’s really exciting as this means we can run classes during the week with our fitness team that feels like a gym class. The workouts are in real time and direct from our Healthy Mummy studio.” Added Rhian.

“Online community support from relatable people who may still have a few curves are the new fitspo influencer – it’s time to forget those model-like Instagrammers. Our data shows that real lifestyle changes come from support, wellbeing and a community that’s there to motivate you.”

The new app includes workouts with inspirational real mums who have lost weight with The Healthy Mummy leading fitness workouts with The Healthy Mumm fitness expert, Wendy Smith.

Cicily Goodwin lost 53kg and has kept it off for two years. She leads fat-burning workouts and says she doesn’t always feel like exercising, but tries to dress in her favourite activewear to make sure she commits to moving her body.

Real mums like Sascha Farley lead pregnancy workouts, Samara Rochelle Khoury leads full body HIIT workouts and Mellissa Timmer leads advanced workouts.

“These healthy mummies are so inspirational in the way they’ve transformed their own eating and health that we feature them front and centre to show that real people make real transformation through our 28-day challenge and healthy lifestyle tips,” Rhian says.

The Healthy Mummy’s new improved app is designed by health and fitness experts, but tested by real mums to motivate busy mothers to take action to stay healthy. The new 10th anniversary app includes:

  • 100 new express recipes that can be made in 10 minutes, bringing the total recipe ideas on the app to 4500
  • New 10-minute boxing workouts, bringing the total workouts available on the app to 500
  • New dance cardio workouts and intense HIIT workouts to shake up workouts
  • Meditation sessions to add mindfulness and wellbeing to healthy lifestyles
  • In-app classes to reward those who want to show up for a socially distant but virtual face-to- face class
  • Special diamond rewards to maintain motivation and accountability
  • The ability to synch with Garmin, Fitbit, Apple Health and Apple Watch

With more than 4,500 delicious and healthy recipes, 350 exercises & 24/7 support – the 28 Day Weight Loss Challenge is designed to help busy mums commit to prioritising their health.

“We have delivered 10 years of empowering real mums to live healthier lives in a budget-friendly way – we can’t wait to keep adapting and changing to support mums over the next 10 years when we are bound to see even more changes and evolutions in the fitness and health space,” Rhian says.

The new invigorated app includes new EXPRESS workouts – dance cardio workouts with Jade Hatcher, professional dancer, mum of 2 and previous winner of Dancing with the Stars in 2019. New boxing workouts with trainer Laura Greenwood and new intensive Hiit workouts with trainer Wendy Smith. Plus new meditation workouts by new teacher Malinda Hayward.

The Healthy Mummy community has lost collectively over 3 million kilo’s in the last 10 years.

The Healthy Mummy app is available on Android and iOS. You can also watch them on YouTube.

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