2 June 2023, Sydney – New Zealand Trade & Enterprise (NZTE) is thrilled to unveil the fifth phase of its NZTE Made with Care campaign, as the demand for kiwi produce down under continues to soar. The global initiative aims to elevate New Zealand’s exceptional produce and highlight its reputation for great-tasting and ethically manufactured food and beverages. The continuation of the campaign signifies New Zealand’s commitment to crafting outstanding produce available to purchase in Australia and beyond.
The latest installation of the campaign will showcase 36 Aotearoa New Zealand brands, featuring both returning food and beverage favourites as well as exciting new additions. These include New Zealand’s only 100% farmer owned red meat co-operative, Lumina Lamb, health and wellness tonic brand, No Ugly, all-natural vodka soda company, Finery, and premium New Zealand honey from 1839 Ltd.
The NZTE Made with Care campaign reinforces the country’s values, which are rooted in Māori culture and are fundamental to the exceptional produce grown on its land. These values include Kaitiakitanga, which involves safeguarding and nurturing people, place, and planet for future generations; Manaakitanga, which emphasizes caring for others and demonstrating hospitality, kindness, and respect; and ingenuity, which involves challenging conventional norms with innovative and daring solutions.
Australia Pacific Regional Director of NZTE, Glen Murphy, is thrilled with the campaign’s success thus far and its contribution to increasing the demand for New Zealand’s products in Australia. “The success of the NZ Made with Care campaign has been tremendous, and thus the decision to continue this initiative was effortless. We are thrilled to have new brands joining us for this fifth phase and will continue working
with our partners to promote and increase awareness and demand for New Zealand’s exceptional and nourishing produce, which is grown and manufactured with integrity. It is evident that Australian consumers share our passion for supporting sustainable food and beverages and preserving and safeguarding our planet.”
Being one of Australia’s closest neighbours, New Zealand’s proximity provides easy access to a complete ecosystem of exceptional food and beverage products of global standards. With such a diverse and exceptional selection, Australian consumers have an abundance of choices when it comes to selecting premium New Zealand products.
New Zealand’s beverage industry
New Zealand’s beverage industry has established a worldwide reputation for producing top-quality and award-winning products, including beer, cider, spirits, natural juices, soft drinks, and sparkling water. Some of the best beverages to sample in Australia include the exquisite wines from Rockburn, Te Mata Estate, Summerhouse, Babich Wines, Palliser Estate and Te Whare Ra Wines. Those who relish in the sound of a can tab popping should go straight for New Zealand’s Zeffer Cider. For something a little “higher up the shelf”, new premium vodka soda brand Finery and Strange Nature Gin are worth a try. For those who prefer zero-alcohol beverages, have a wide range of options to choose from, including: Eden Orchards cherry juice, ŌKU NZ herbal tea and elixirs, Six Barrel Soda syrups, Giesen’s 0% alcohol wine, Nutrient Rescue’s life changing booster shots and new wellness tonic brand No Ugly.
New Zealand is proud to offer yet another impressive selection of culinary delights that not only benefit the planet but also enhance the lives of consumers. Healthy options (that don’t skimp on flavour) include Fix & Fogg nut spreads, Pacific Harvest edible seaweed, Rutherford & Meyer’s crackers and pastes, The Crafty Weka Bar good-for-you and nature bars, Justine’s Cookies, Pic’s Peanut Butter, trans fat-free Proper Crisps, Pure Delish muesli and cereal, Tom & Luke natural snack packs, Little Beauties freeze-dried fruit, Blue Frog and breakfast cereals, Juicies frozen apple pops, sustainably farmed NZ King Salmon and new addition premium New Zealand honey by 1839 Ltd.
Article extracted from New Zealand Trade & Enterprise (NZTE)
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